Self-Serve Platform Guide

Setting Up an Account

1. Visit DIRECTV Adverting Self-Serve
   Navigate to DIRECTV.JamLoop.com
2. Sign Up
   Click on the “Sign Up” button. You’ll be directed to the registration page.
3. Enter Your Information
   Fill in your details, including:
   • Name
   • Company Name
   • Email Address
   • Phone Number
4. Create a Password
   Choose a strong password to secure your account.
5. Agree to Terms and Conditions
   Review and accept the terms and conditions.
6. Verify Your Email
   Check your email inbox for a verification link. Click on the link to confirm your account.
7. Log In
   After verification, return to the DIRECTV.JamLoop.com , log in with your new credentials, and you’re ready to get started!

Building a Campaign

Defining Your Goals

1. Access the Dashboard
   Once logged in, navigate to the “Dashboard” to start a new campaign.
2. Click on “Create New Campaign”
   Select “Create New Campaign” to begin the setup process.
3. Set Campaign Objectives
   Choose your primary objectives from options such as brand awareness, lead generation, or app installs.

Targeting Your Audience

1. Define Your Audience
   Specify your target audience based on:
   • Demographics (age, gender, income level)
   • Geographics (location)
   • Behavioral Data (interests, viewing habits)
   • Device Type (e.g., smart TVs, streaming devices)
2. Refine Your Targeting
   Use advanced targeting options to further hone in on your ideal viewers.

Creating Your Ad Content

1. Upload Your Creative
   Click “Upload Ad” to add your video content. Supported formats typically include MP4 and MOV.
2. Set Ad Specifications
   Ensure your ad meets Direct TV specifications. 
3. Preview Your Ad
   Use the preview feature to check how your ad will appear on CTV screens.

Setting Your Budget and Bid

1. Choose Your Budget
   Decide on a daily or total campaign budget.
2. Schedule Your Campaign
   Select start and end dates for your campaign, or set it to run continuously.

Launching Your Campaign

1. Review and Confirm
   Review all campaign settings and creatives. Make any necessary adjustments.
2. Click “Launch”
   Hit the “Launch” button to set your campaign live.

Tracking and Analyzing Results

1. Access Campaign Analytics
   Go to the “Campaigns” section in the dashboard and select the campaign you want to analyze.
2. Review Key Metrics
   Monitor performance metrics such as:
   • Impressions
     
   • View Completion Rate (VCR)
   • Conversion Rate
   • Cost Per Acquisition (CPA)
3. Generate Reports
   Use the reporting tools to create detailed performance reports. Customize reports based on your needs.
4. Optimize Your Campaign
   Analyze the data to make informed adjustments to your targeting, budget, and creative elements for better results.

Troubleshooting and Support

1. FAQs
   Check the “FAQs” section for answers to common questions.
2. Contact Support
   If you encounter issues, contact support  by hitting Contact Us button at top of Help Center, email at support@jamloop.com or through the live chat feature on the platform.
3. User Guides and Tutorials
   Explore additional resources and tutorials available in the “Resource Center” to enhance your knowledge and skills.

Thank you for choosing DIRECTV Advertising for your CTV advertising needs. We hope this guide helps you effectively set up and manage your campaigns. If you have any questions or need further assistance, don’t hesitate to reach out to our support team. Happy advertising!