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Self-Serve Benefits

Our Self-Serve platform is a powerful solution that puts full campaign control in the hands of agencies and advertisers. Customers can independently build, launch, manage, report and optimize their media campaigns

Introduction

Customers can independently build, launch, manage, report and optimize their media campaigns. Users can execute media strategies across Connected TV (CTV). Designed with user experience at its core, the platform offers intuitive workflows and advanced targeting capabilities to empower advertisers and agencies of all sizes to reach their audiences effectively. From setting up campaigns to accessing real-time insights, the Self-Serve platform provides a streamlined experience that saves time and maximizes impact. Tailored for efficiency and scalability, it’s the ideal solution for marketers seeking flexibility, transparency and results-driven performance.

Key Features

1. Intuitive Campaign Setup

  1. Streamlined process with guided steps for setting up your CTV advertising campaign.
  2. Visual previews and easy adjustments for targeting, creative and budget allocations

2. Purpose-Built for Agencies and Advertisers

  1. Tailored interfaces per organization-type.
  2. Agencies can view all advertisers, campaign-statuses, creatives to understand trends cross-advertiser in a single dashboard.
  3. Single-tenant Advertiser dashboards so brands can hop in and instantly view the metrics that matter to their business.

3. Flexible Reporting & Attribution

  1. Real-time dashboards with metrics on reach, impressions, conversions and more.
  2. Always-On reporting so users can hop into insights when they need them. No redundant report configuration.
  3. Customize attribution per advertiser by using our web-tracking pixels. Select your attribution-window, your methodology, and create the metrics that are most relevant for your business, all within the app.
  4. Integrations with E-Commerce platforms like Shopify, WooCommerce and others.

4. One-click Support

  1. FAQ includes all of our help docs and methodology material
  2. Users are always one-click away from chatting with one of our expert media traders.
  3. Set-Up async or regularly schedule check-ins with your dedicated Account Manager.

Benefits

  • Empowerment & Independence: Provides agencies and advertisers with full control over their campaigns, eliminating the need for intermediaries.
  • Efficiency & Speed: Accelerates time to launch by streamlining setup, targeting, and optimization, enabling advertisers to react quickly to market changes.
  • Cost-Effective Solution: Designed specifically for small & mid-sized businesses (SMB), DIRECTV brings the power and reach of a national platform to advertisers of all sizes. Through our focus on high-quality inventory and strategic partnerships with leading publishers, we enable smaller advertisers to compete at the same level as national brands, maximizing reach and performance without sacrificing budget efficiency.
  • Data-Driven Decision Making: Robust reporting features and real-time insights empower advertisers to make data-backed decisions for campaign adjustments.
  • Scalable for Growth: As advertisers grow, the application becomes more powerful - set up attribution pixels, and immediately unlock 1P audience targeting to reach site visitors. Use our advanced reporting to find optimizations - the bidder reads human-based adjustments and assists with its own AI-based optimizations.
  • Easy Payment & Invoicing: We makes campaign management simple with flexible, transparent payment options. Advertisers can get started with minimum campaigns spend as low as $100, and we offer secure, convenient credit card payments. This streamlined pricing approach ensures transparency and accessibility, allowing smaller advertisers to launch impactful campaigns with ease.