Short on time or not sure where to start? The DIRECTV Ads Manager's AI agent can build your entire campaign for you in minutes. Using machine learning technology, it creates the most optimal campaign for your business, including budget, flight dates, targeting and more, based on details like your business name and address. You'll always be able to review and edit everything before you launch.
Step 1: Create your campaign
Click the blue Create Campaign button in the top left corner. This opens the Create Campaign page.
Step 2: Choose your goal and name your campaign
Select your campaign goal, Build Awareness or Drive Conversions, then give your campaign a name that's relevant to what you're running (for example, "Black Friday" or "New Store Opening").
Step 3: Select Create with Agent
Click the purple Create with Agent button at the bottom of the page. Using machine learning technology, the agent automatically builds a complete campaign optimized for your business. It will set the budget, flight dates, targeting, network selection etc.
Step 4: Review your campaign
Once the agent has completed campaign set-up, you'll land on a page showing the full campaign it built for you. Here you can review all the suggested details, including:
Budget
Flight dates
Where your ad will run (networks)
Audience targeting
Geography
Frequency
Time slots
Creative
Step 5: Edit any details (optional)
If you're happy with the agent's recommendations you can move straight to launch. If you'd like to make changes, click on the campaign listed in the box at the bottom of the page, where you'll be able to edit any part of the campaign.
When you're done, click Save Line Item at the bottom of the page. This returns you to the overview page.
Step 6: Launch your campaign
On the overview page, if you're ready to launch your campaign you can simply click the blue Launch Campaign button in the top right corner. That's it, your campaign is live. Once the campaign is running, head to the dashboard to track performance.