Setting flight dates for creative
Our creative flight dates feature gives you more control over when each creative runs within a line. Instead of running all creatives for the full line duration, you can swap out creatives across specific flight dates.
By default, each creative will run for the full line duration — but this is where creative flight dates comes in. You can adjust the dates for each creative to control when each goes live.
Example
Creative A runs: April 1st–15th
Creative B runs: April 16th–30th
Creative C runs: April 1st–30th
This is perfect for:
Rotating messaging mid-campaign
Testing different creatives over time
Promoting date-specific events or products
All the days in your line must be covered by at least one creative. If there's a gap, the platform will flag it and prevent you from moving forward until it's fixed.
Quick tip: If one creative ends on the 15th, the next should start on the 16th.
Review your setup
Hover over the timeline to double-check your dates
Make sure everything flows seamlessly from start to finish
If you're working with many creatives (8+), the individual flight date timelines will disappear and only the date range selectors will remain; however, you can still manage everything in the table view.