When setting up conversion tracking, you'll notice the integration in Google Tag Manager appears under the name JamLoop, not DIRECTV. That's because DIRECTV Advertising partners with JamLoop, our trusted technology provider, to help power DIRECTV Ads Manager.
Step 1: Log into Google Tag Manager
Go to https://tagmanager.google.com/ and sign in to your account.
Step 2: Select the container
Choose the container associated with the website where you want to install the pixel.
Step 3: Create a new tag
In the left sidebar, click Tags. Click the New button to create a new tag.
Step 4: Configure the tag
Under Tag Configuration, select Custom HTML. Paste your pixel code (available from your Pixel Config page in DIRECTV Ads Manager) into the HTML field.
Step 5: Set the trigger for the tag
Scroll down to Triggering and choose when you want the pixel to fire:
Option 1: Page view — track all page loads
Use this when you want the pixel to fire every time a page loads. Click Triggering → + (New) → Choose Page View → Select All Page Views. Recommended for sitewide page tracking.
Option 2: Click event — track button or link clicks
Use this if you want to track when a visitor clicks a specific button or link. Click Triggering → + (New) → Choose Trigger Type → Click – All Elements → Select Some Clicks → Set conditions using a CSS selector matching your button or link. Adjust the selector based on your site's HTML.
Option 3: Form submission — track when a form is submitted
Use this to capture leads or contact-form completions. Click Triggering → + (New) → Choose Form Submission → Select Some Forms → Set conditions with a unique identifier for your form. Test in Preview Mode to ensure GTM recognizes the form submission event.
Option 4: Custom event — track events triggered by scripts
If your site uses JavaScript to push custom events to the dataLayer, you can trigger the pixel on those events. Click Triggering → + (New) → Choose Custom Event → Enter the event name.
Best practices
Always test in GTM Preview Mode before publishing.
Make sure each trigger fires only once per action.
Use clear, consistent naming for triggers (e.g., DIRECTV Ads Manager – Page View, DIRECTV Ads Manager – Form Submit).
Step 6: Save the tag
Click Save to save your new tag.
Step 7: Test the tag in preview mode
Use Preview mode in Google Tag Manager to ensure your pixel fires correctly before publishing. You should see the Jamloop tag firing on the correct page or action in the GTM debug console.
Important: Always verify your tag in GTM Preview mode before publishing.
Step 8: Publish the container
Once confirmed, click Submit in the upper-right corner to publish your container changes.
Need help? Contact your DIRECTV Ads Manager account representative or email [email protected].