All ads must comply with federal, state or local laws, rules and regulations, and industry standards and are subject to the programmers' advertising guidelines and exclusions. Content must be appropriate for all audiences. JamLoop is responsible for vetting campaign creative and ensuring it meets Advertising Guidelines.
We reserve the right to approve all ad creative that will run on its properties. We also reserve the right to reject any creative that does not follow company specs.
Prohibited categories
Dangerous hate speech — Content that depicts, contains, or provides access to dangerous hate speech, including any gesture, conduct, writing, or display intended to incite violence, intimidation, or a discriminatory response against a protected individual or group.
Pornography — Content that depicts, contains, or provides access to pornography, nudity, obscenity, and other "adult" content.
Malware — Content that contains, installs, links to, or prompts the download of any malware.
Piracy — Content that DIRECTV reasonably believes contains material likely to infringe or misappropriate intellectual property of another party.
Weapons — Content featuring the sale of or instructions to create bombs, guns, ammunition, or other weapons.
Violence — Content that depicts, contains, or provides access to violent content.
Defamation — Content that depicts, contains, or provides access to defamatory content.
Illegal Drugs — Content featuring the sale of drugs, pharmaceuticals, or drug paraphernalia that is illegal.
Auto-downloads — Content that executes or downloads without intentional user interaction.
Auto-redirect — Content that automatically redirects to other sites or apps.
Government — Content that charges for government forms or services available for a lesser charge or free from the government.
Illegal Content — Content DIRECTV reasonably believes is likely to violate any applicable law, regulation, or court order.
Morally reprehensible — Content that DIRECTV reasonably deems to be morally reprehensible or patently offensive, without redeeming social value.
Flash Cookies and other LSOs — Do not use LSOs including flash cookies, browser helper objects, and HTML5 local Storage for purposes of online behavioral advertising.
Inadequate privacy notice or consent — Content that does not provide notice or obtain necessary user consent for data collection.
Interferes with navigation — Content that prevents a user from leaving a page.
Interferes with other ads — Content that obscures, replaces, or interferes with another party's ads.
Unusual CTR — Content with an unusually high click-through rate or that automatically generates clicks.
Deceptive — Content that induces user action through misleading appearance or behavior.
Cannabis — Cannabis related products and services.
Tobacco & Nicotine — Tobacco and nicotine related products (except for FDA approved cessation products).
Firearms and Weapons — Firearms and weapons related products and services.
MVPD/vMVPD/AVOD/SVOD — Ads with call-to-action to download a streaming app, add on/upgrade subscription, or view content behind a paywall cannot run on Apple TV, FireTV, or Roku. Separate creative without explicit call-to-action is encouraged for these platforms.