CTV Terms and Definitions

1. CTV (Connected TV):
   • Televisions connected to the internet, enabling streaming content and targeted advertising.
2. DSP (Demand-Side Platform):
   • A technology platform that allows advertisers to buy ad inventory programmatically.
3. OTT (Over-The-Top):
   • Video content delivery over the internet, bypassing traditional cable or satellite TV providers.
4. FEP (Full Episode Player):
   • Long-form video inventory (20+ minutes) typically found on streaming apps.
5. OLV (Online Video):
   • Short-form video ads (3-5 minutes), such as clips on websites or social platforms.
6. VAST (Video Ad Serving Template):
   • A standardized format for video ad tags that ensures consistent delivery.
7. Programmatic Advertising:
   • The automated process of buying and selling ad inventory in real-time auctions.
8. First-Party Data:
   • Information collected directly from a company’s customers or audience.
9. Geo-Targeting:
   • Delivering ads to users based on their geographic location.
10. DSI (Data Segment Interface):
    • The Direct TV portal feature where advertisers can build, manage, and deploy audience segments.
11. Bidsheet:
    • The section within the Direct TV platform where campaigns are launched, monitored, and optimized.
12. Dayparting:
    • Dividing the day into specific time periods to deliver ads when the target audience is most active.
13. Third-Party Ad Tag:
    • A piece of code used to serve an ad from a third-party server, ensuring seamless delivery and tracking.
14. Attribution:
    • The process of identifying which actions (e.g., clicks, views) led to a conversion.
15. Cross-Device Tracking:
    • The ability to track user behavior and ad exposure across multiple devices (e.g., CTV, mobile, desktop)

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