Our platform supports integration with a variety of business intelligence (BI) and data visualization platforms, including Looker (Google Cloud), Funnel.io, Power BI (Microsoft), and other tools that connect to Snowflake. This allows you to incorporate campaign performance data into your existing reporting environment for unified, cross-channel analysis.
How it works
We deliver campaign data via Snowflake Secure Data Share, a scalable and privacy-safe method for sharing data directly into your data warehouse. Once the data share is established, your team can connect your preferred BI tool to the Snowflake environment to visualize and analyze DIRECTV Ads Manager data alongside your broader marketing and business data.
Supported BI tools
If your BI tool can connect to Snowflake, it can be used with DIRECTV Ads Manager data. Common supported platforms include:
Looker (Google Cloud)
Funnel.io
Power BI (Microsoft)
Tableau
Other Snowflake-compatible BI tools
Setup instructions
Provide Snowflake Details — Share your Snowflake account identifier and relevant details with the Support team.
Data Share Creation — DIRECTV Ads Manager will create and grant access to a secure Snowflake data share containing your campaign data.
Connect Your BI Tool — Configure your BI platform to connect to your Snowflake environment.
Build Dashboards & Reports — Use your BI tool to model the data, create dashboards, and integrate DIRECTV Ads Manager performance into your existing reporting framework.
Support
Our team will work directly with your data, analytics, or engineering contact to ensure the Snowflake share is properly configured and validated, and to support a smooth integration into your BI environment.