The clean room tool enables you to securely upload first-party (1P) data for audience activation and offline sales attribution. This capability allows you to collaborate with trusted data partners, such as Experian, while maintaining strict privacy and security controls.
What you can upload
You can upload first-party datasets that support:
Audience activation (e.g., CRM lists, customer segments)
Offline sales attribution (e.g., transaction or conversion data)
Connect with your campaign manager or DIRECTV Ads Manager support to specify your use-case.
Common file types
CSV files (recommended)
Standard delimited text files
Typical data fields
Names (first, last)
Mailing addresses
Email addresses (hashed or unhashed, depending on workflow)
Customer IDs
Transaction data (for attribution use cases): revenue, store/location, product_code
How it works
Upload your file through the Clean Room interface
Your data is securely transferred to a partner-accessible environment
Data partners perform matching, enrichment, or measurement workflows
Results are returned in an aggregated, privacy-safe format
At no point is your raw data exposed broadly within DIRECTV Ads Manager systems.
Data security & access controls
Files uploaded through the clean room are written directly to secure, partner-accessible environments.
Data is not accessible to DIRECTV Ads Manager users
Files are not broadly available for listing or download within DIRECTV Ads Manager systems
Access is strictly limited to authorized personnel under controlled conditions
All handling follows DIRECTV Ads Manager's Information Security Policy
Best practices
Use consistent formatting (e.g., lowercase emails, standardized formats)
Remove duplicate records
Include only necessary fields for your use case
Follow any partner-specific formatting guidelines when provided
A template is available for download in the clean room
FAQs
Who can access my uploaded data? Your data is not accessible to general DIRECTV Ads Manager users or teams. Access is tightly restricted to authorized personnel and trusted partners under strict security controls.
Can DIRECTV Ads Manager download my files? Files are not broadly available for download within DIRECTV Ads Manager systems. Any access is tightly controlled and limited to authorized personnel in accordance with security policies.
What happens to my data after upload? Your data is processed within secure environments for matching, enrichment, or attribution. Outputs are returned in aggregated, privacy-safe formats.
Is my data shared with partners? Data is made available only within secure, partner-accessible environments for approved workflows. We primarily work with Experian for matching; however other identity providers are available upon request. Contact [email protected] for additional requests.
Need help? If you have questions about file formatting, partner workflows, or security practices, contact your DIRECTV Ads Manager representative or support team.