The Ad Creator is DIRECTV Ads Manager's AI-based creative generation tool which can create a video ad in minutes using just your business address, product or business URL. From there, you will have various options to customize the look and feel of your creative.
To start, navigate to Creatives within the left-hand navigation. If you already have the appropriately formatted video creative, simply click Add Creative and input the necessary information about your business before saving. If you do not have your own creative already, you will click "Launch Ad Creator."
The Ad Creator will then load as a right-hand panel.
Through the Ad Creator tool which leverages AI, you can create an ad by inputting the URL of your business, your product, the address of your business or by uploading your own video (MP4, MOV, WebM, and others; files can be a max of 50MB).
Once you add your address, the URL of your business, product or upload your own video, you'll be directed to select from a dropdown menu the type of ad format you'd like to create (i.e. 15s or 30s in-streaming media creative). Click Generate, and then the tool will open a new window on the left-hand side allowing you to further customize the creative (i.e. scene images & transitions, font & tagline, voice-over script, etc.) via a simple, easy-to-use interface.
Creatives can then be saved once you click 'Save Creative' in your DIRECTV Ads Manager Creative Library.
Note: Creatives cannot be edited after they are saved, but you can change the name and/or add a tracking pixel, in addition to previewing and archiving them.