To ensure your creatives run smoothly and look their best, it's essential to adhere to the correct technical specifications. This guide outlines the key requirements for video ads served through our platform.
When you upload video assets directly to the platform, our ad server automatically transcodes them for optimal delivery. To ensure the highest quality, please follow these specifications:
Video specifications
Ad Length: Acceptable durations include :15 and :30. Other longer lengths such as :60 seconds may be accepted upon request. Contact [email protected] for assistance.
File Format: Recommended formats include .mov, .mp4, Apple ProRes 422 HQ, or H.264 codec.
Aspect Ratio: Minimum 1920x1080 (16:9) or 1440x1080 (4:3). Letterboxing or pillarboxing is not permitted.
Bitrate: Constant Bitrate (CBR) between 15–30 Mbps, using an MP@ML and 4:2:2 color profile.
Framerate: 23.98, 25, or 29.97 fps (must remain constant). Ensure active de-interlacing with no blending.
Audio specifications
Channels: 2-channel stereo
Codec: PCM or AAC
Bitrate: Minimum 192 kbps
Bit Depth: 16 or 24 bit
Sample Rate: 48kHz
3rd-party ad tags
If you are using third-party ad tags, ensure they meet the following compatibility requirements:
Supported Tag Format: VAST tags only (VPAID, MRAID, and JavaScript tags are not supported)
Required Video File Format: The video asset referenced in your VAST tag must be in .mp4 format.
To ensure seamless playback across various devices and connection speeds, providing multiple resolution and bitrate options is recommended:
Resolution | Bitrate | Requirement |
960x540px | 1024 kbps | Required |
854x480px | 1536 kbps | Required |
1920x1080px | 2560 kbps | Recommended |
640x360px | 716 kbps | Recommended |
1920x1080px | 12,288 kbps | Recommended |
3rd-party tracking
Accepted: Image pixel tracking
Not Supported: JavaScript-based tracking
VAST Tracking Events: All standard VAST events are supported, but VPAID events are not.
Note: VAST tags are not supported in the self-serve platform. To enable VAST tags, please contact [email protected].
Ensuring a high-quality experience
By following these technical specifications, your CTV ads will deliver a seamless, high-quality experience and effectively reach your target audience.
Have questions or need assistance? Contact our support team at: [email protected].